Global Edition

The LEGO Group honours first ever Danish captain

7.16pm 25th September 2018 - Ryder Cup Business

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup trophy.

As one of Denmark’s most famous companies, it’s only fitting that the LEGO Group was chosen to help mark this particular milestone in their fellow countryman Thomas Bjørn’s career. The trophy, which is made up of 169,397 LEGO® bricks, took three people 264 hours to build, weighs 88kg, and measures 2.38m tall.

The LEGO brick replica trophy will be on display in the West Championship Village throughout The Ryder Cup week. Spectators will be offered the opportunity to have their photograph taken with the replica trophy, with a donation being made to the European Tour Foundation, the philanthropic arm of the European Tour.

The European Tour Foundation, whose guiding principles are; (1) to support players’ charitable activities, (2) to support the communities in which the European Tour operates, and (3) to support the global development of golf, was nominated as the Official Charity of The 2018 Ryder Cup by Captain Bjørn himself.

Thomas Bjørn, European Ryder Cup captain, said: “As a Dane, I am proud of one of my country’s most famous exports – the LEGO brick. The replica Ryder Cup created by the LEGO Group is an incredible feat of creativity and hard work. I am sure it will draw even more attention to the game and inspire new generations of both golfers and LEGO builders.”

Rasmus Dunn, VP LEGO Retail Model Production, said: “As a Danish company, the LEGO Group is proud to see Thomas leading the European team this year and we feel privileged to have led this project, commemorating his achievement. This represents a huge effort from the team and we hope it will add to the Ryder Cup spectacle this week.”

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information

 /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here