The organisers of the 2023 Ryder Cup have announced a consultancy partnership with Roc Nation Sports International, one of the world’s leading full-service management and entertainment companies that was originally founded by American rapper and record producer Jay-Z in 2008.
The partnership will see Roc Nation use its extensive influence to showcase the Ryder Cup to new audiences, generating public interest ahead of the 44th edition of the matches in Rome this September.
Grammy-winning DJ Khaled, who is a big golf fan, will be among the leading figures who will be working on the collaboration, helping to tap into his audience.
“Let’s go golfing! I’m super excited to be partnering with the Ryder Cup,”said DJ Khaled. “I’ve been getting into my golf a lot more recently; it’s become a passion of mine. We’re about to take it up a gear. Believe that!”
The partnership will include content creation through RNSI productions and strategic PR amplification, utilising its in-house resources as a 360 agency. This will also involve working with the incredible talent on the wider Roc Nation roster, which includes golf enthusiasts from all walks of life, to create and engage in Ryder Cup themed content for their followers.
“Today is a great day as we announce our partnership with the iconic Ryder Cup,” said Michael Yormark, President of Roc Nation Sports International. “We will make the most of our industry expertise to advise on best practices, utilise our network to its fullest and help take the 2023 Ryder Cup to the next level as one of the biggest sporting events on the calendar.”
Guy Kinnings, Ryder Cup Director, added: “Golf has undergone a popularity boom in recent years, with more diverse and younger fans following and playing the sport. The Ryder Cup has always been the moment when golf enters mainstream culture and with Roc Nation by our side, we can further tap into this boom by creating cross-over content that entices new, younger fans to watch and follow the event.”
