Royal Bank of Canada, the PGA of America and Ryder Cup Europe have announced a one-year agreement establishing Canada’s biggest bank as a Worldwide Partner of the 2020 Ryder Cup, which takes place at Whistling Straits in Wisconsin in September.
RBC’s partnership with the 43rd Ryder Cup will include prominent on-course branding, a strategic media integration and exclusive onsite hospitality for RBC clients. This hospitality will provide special viewing areas for RBC clients, as well as unique golf and event experiences. RBC will also receive prominent broadcast and digital assets, deepening RBC’s presence in golf during one of the premier events of the season.
“The Ryder Cup is an iconic event, embodying the very best of golf – bringing a worldwide audience together and creating a special energy and excitement connected to team competition in golf,” said Mary DePaoli, Executive Vice-President and Chief Marketing Officer, RBC, which was also a sponsor of the matches in 2010 and 2012. “One of the most highly anticipated dates on the global sports calendar, RBC is proud and excited to be a Worldwide Partner of the 43rd Ryder Cup, and to help bring this historic event to RBC clients and golf fans around the world.”
“We’re very pleased to welcome RBC to the Ryder Cup family in 2021, for what is shaping up to be one of sport’s most anticipated international events in recent memory,” said PGA of America CEO Seth Waugh. “RBC has long established itself as a financial leader with a sterling reputation that knows no borders, which aligns perfectly with the Ryder Cup’s global reach.”
“RBC has been a long-term supporter of golf and we are delighted they will now join our commercial family for the Ryder Cup, becoming the latest global brand to be part of our Worldwide Partner program,” said Guy Kinnings, European Ryder Cup Director. “We look forward to working together at Whistling Straits and we hope everyone associated with RBC enjoys the experience of one of sport’s most iconic events.”
RBC has a long-standing commitment to professional golf in both the US and Canada, and is currently title sponsor of two PGA TOUR events, the RBC Heritage and the RBC Canadian Open. RBC also supports a world-class roster of 14 Team RBC golfers who represent the RBC brand and compete on the PGA and LPGA TOUR, including World No.2 Dustin Johnson, Ryder Cup US Team Vice Captain Jim Furyk, European Team Vice Captain Graeme McDowell, and women’s world No.7 Brooke Henderson.