Topgolf Callaway Brands has added The Belfry Hotel & Resort in North Warwickshire to its select roster of High Performance Partners.
This partnership brings together its portfolio of brands – Callaway, Odyssey, Toptracer, TravisMathew and OGIO – and enables the Callaway group of companies to work more closely with The Belfry to significantly enhance retail and visitor experiences.
Among a host of initiatives, The Belfry now features a state-of-the-art Callaway and Odyssey Fitting Suite, Toptracer technology in the Academy’s driving range and, from 2023, Callaway practice balls.
Callaway and Odyssey rental clubs will also be available for visiting golfers, while US apparel brand TravisMathew is to be stocked in The Belfry’s retail shop.
Commenting on the new partnership, Neil Howie, President and Managing Director, Callaway EMEA, said: “We have long-enjoyed a strong working relationship with the team at The Belfry Hotel & Resort, and we are genuinely excited to take our business collaboration to the next level, creating truly exceptional customer experiences.”
Chris Reeve, Director of Golf at The Belfry, added: “We have always been fully committed to creating the very best golf experiences for our customers and this deeper relationship with the Callaway family of brands gives us the opportunity to further elevate our award-winning business.”
The announcement comes soon after The Belfry Hotel & Resort announced Callaway Staff Professional, Danny Willett, as a new golf ambassador. Danny has hosted the Betfred British Masters on the award-winning Brabazon Course for the past two years.
Danny, an eight-time winner on the DP World and PGA Tours, added: “The Callaway family has been at the heart of my playing success for a number of years and this new collaboration is perfect timing for me, seeing two of my key sponsors come together is fantastic.”
Check out Callaway’s new fitting suite at The Belfry by clicking HERE
