Global Edition

Tiger’s Sun Day Red polos sell-out in hours

11.24am 9th May 2024 - Retail

Tiger Woods’s foray into the world of golf apparel with his all-new Sun Day Red range appears to have been a hit with golf fans, with the collection of classic red polo shirts bearing his new Tiger-inspired logo selling out within hours of going on sale online on May 5.

The new collection, which officially went on sale on the brand’s website – sundayred.com ­– at midnight on Sunday night, features polo shirts ranging from $120-170, but they were all snapped up in all sizes just hours after trading began. 

The first drop is only available to customers in the USA, Canada, Japan, and South Korea, while no dates have yet been given as to when the range will be at retail in EMEA. 

Sun Day Red was launched in partnership with TaylorMade in February. The company is billed as a ‘premium active lifestyle brand’ with clothing and footwear lines.

Each garment incorporates specific design requests from Woods, including enhanced shoulder seaming that promotes full motion and unrestricted swings, two-way zippers, and pocket seaming that eliminates bulking, plus collars and cuffs precisely designed and measured for optimum performance.

Alongside clothing and footwear, the Sun Day Red range includes a host of other product categories, including gloves, hats, belts, eyewear and luggage.

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