As a High Performance Partner, Terre Blanche will benefit from the full portfolio that the Callaway Group of companies has to offer – Callaway, Odyssey, Toptracer, TravisMathew and OGIO, enhancing the retail, member and visitor experience it offers its customers.
As part of the partnership, the swing and putter studios at the Provence-based resort’s Albatros Golf Performance Centre have been refurbished into premium Callaway and Odyssey fitting suites, and Toptracer is the exclusive driving range partner.
Terre Blanche – which boasts two championship courses, Le Château and Le Riou – will also host Callaway’s 2025 and 2026 European Staff Ambassador finals, among other initiatives.
Ben Sharpe, Managing Director and President, Callaway Golf EMEA, said: “I first visited Terre Blanche in 2007 and was blown away. Each time I return I am impressed by the continual investment and attention-to-detail in all aspects of the facility, the two Championship courses and the warmth of the welcome.
“Terre Blanche has rightly been named as one of the best golf resorts in the world, so we are honoured that the team chose Callaway to be its long-term partner. We have already installed state-of-the-art Callaway and Odyssey fitting suites and have exciting plans in the pipeline, including hosting our European Staff Ambassador finals here, so I can’t wait to see the partnership blossom.”
Marc Delauné, President of Terre Blanche Resort, said: “We are very proud to offer our members and guests an exclusive experience here at Terre Blanche. This partnership with Callaway, and our integration into the High Performance Partners programme, allow us to provide our clients with the very best in equipment, technology, and technical products, creating unique experiences for the golfers we have the pleasure of welcoming to our resort.”
