The popularity of TaylorMade’s new Milled Grind 2 range of wedges has helped the brand achieve an all-time high market share for the category in September.
The new MD2 range, which was launched in early September, has quickly gained traction at retail, helping TaylorMade to take a strong second in Golf Datatech’s wedge sales figures for the month, with a 23% market share – a record for the brand, and more the three times the figure for the same period in 2018.
The new Milled Grind wedge features a precision-milled sole with Raw Face Technology designed for increased spin, precision and feel. Unique to the MG2, each raw wedge head features an air-tight 3M adhesive sticker which has been specially designed for the wedge and is applied on the face to prevent rusting before purchase/use. While the face rusts over time, the rest of the head will maintain its original finish.
David Silvers, TaylorMade’s Managing Director EMEAP, said: “Our wedge business has grown rapidly this year thanks to our Hi-Toe line up and now the new Milled Grind 2 has taken both product performance and consumer demand to a whole new level. Our wedge business was sky high in September amidst resounding approval from the media, our custom fit partners and early adopting consumers.”
The new Milled Grind 2 has received critical acclaim from all quarters of the golf media, with YouTuber Rick Shiels claiming ‘this might be my favourite wedge I’ve ever tested’, while website GolfMagic.com highly recommended it to its readers too, with its review saying: ‘If you’re looking for a new wedge and want one that’s going to provide you with ultimate spin control, but also look fantastic, then you really need to look no further than the Milled Grind 2’.