Golf businesses have an opportunity to purchase new insights into golf apparel trends following the publication of the latest and most detailed iteration of Sporting Insights’ long-running series of investigations into the category
The research takes advantage of Sporting Insights’ unmatched access to golfers in Europe, North America, and Asia Pacific. The proven sample frameworks capture a range of players, including, but not limited to, those often under-represented in research, like younger players, women, newer or less frequent golfers, and those playing alternative forms of the game primarily.
As a result, buyers of the research will receive detailed insights not just into the overall market, but into the various sub-groups of golfers within the market. These sub-groups behave, research, and buy in very different ways and so require dedicated marketing, pricing and product development strategies.
This is critical in a corner of the golf market where even very subtle changes in messaging, price point, product presentation and placement – among other things – can make or break a purchase for different groups. The results will be enable buyers to take immediate and long-term decisions to help secure the success of their brands and products.
Insights from the 2023 golf apparel study included:
- Golf gear is not just for the course
- More than 75% of golfers wear their golf polos off-course.
- Women need a dedicated approach
- Women want more muted colours and subtle branding than men.
- Women’s buying habits differ, with a greater preference for buying in shops and physically trying clothes on.
- Women trust friends’ recommendations on apparel.
- The highest spending buyers go direct to brand websites.
The survey will run in the markets that most interest buyers, meaning that pre-orders are required. Customers committing before fieldwork will pay £3,500 + VAT per country report, with discounts available for multiple countries.
To register interest or for more information, please contact Sarah Goward at Sporting Insights via email at sarah.goward@sportinginsights.com