Sustainable golf brand OCEANTEE has partnered with Lite Corporation to launch the brand’s award-winning products in the Japanese market.
Lite Corporation, a family-owned business established in 1960, is the biggest golf accessory manufacturer and distributor in Japan with a roster of leading golf brands on its books, making it the perfect partner for OCEANTEE in the region.
According to the 2021 World Golf Report, Japan is the second biggest golf market in the world, accounting for a fifth of the global golf business. As well as being passionate golfers, the nation takes great pride in looking after its environment.
OCEANTEE made its first appearance in Japan at the DP World Tour ISPS Handa tournament at Ishioka Golf Club in April, the first co-sanctioned Tour event in the country.
Both OCEANTEE and Lite Corporation hope to capitalise on this exposure as the companies collaborate in the region. Ed Sandison, founder of OCEANTEE, said: “The DP World Tour partnership provides the perfect platform to position our brand and products, particularly in parts of the world like Japan where we are just starting out. We have no doubt that the Japanese nation will embrace our range just as golfers across the world have already done.”