Global Edition

Motocaddy B2B platform proves its worth

6.01pm 13th July 2023 - Retail

The pioneering Motocaddy B2B online trade portal launched earlier this year has quickly proved its worth to retail customers, with more than 1,000 orders placed within the first four months and many of them made outside of conventional office hours.

“Since the platform launched in February, our 24/7 portal has had a significant impact on our business and that of many of our retail partners,” said John Helas, Motocaddy CEO. “It has proved a revelation for those customers wanting to devote more time to day-to-day business and enabled them to manage their Motocaddy account more efficiently. To reach the landmark of 1,000 orders in such a short time demonstrates its value and we’re confident that many more of our customers will make use of it in months ahead,” he added.

The milestone 1,000th order was placed by Christopher Cousins at Beau Desert Golf Club in Cannock, a Motocaddy stockist for the past three years, who received a credit for the value of the order to his account in reward in for his loyalty.

Cousins commented: “The Motocaddy B2B system has proved a game-changer for my trolley business. It’s allowed me to focus on the more personable aspects of my job, like working with my staff and dedicating more time to our club members and guests. It’s obviously nice to have hit the 1,000th order milestone and I’ll be placing more orders in the coming weeks as demand for Motocaddy products continues to outstrip other brands in the sector.”

The first portal of its kind within the trolley category, the user-friendly system is available to all UK trade customers, with a rollout to other territories coming later this year.

In the months since its introduction, 41% of Motocaddy stockists have so far accessed the B2B platform, with more than a quarter (26%) of orders for products placed outside of office hours and 11% of those on a weekend – making a strong case for more stockists to sign-up to access the portal.

Boasting a wide range of features – in-depth product information, live stock availability, a 24/7 ordering process and a quick product search function – the B2B platform also includes a customer account dashboard allowing users to view their order history, current balance, past payments and check the status of orders.

Customers using the platform have access to view the full range of Motocaddy products – including golf bags, batteries and accessories – making purchasing a quick and easy process, with browsing optimised for mobile and desktop devices. The platform has also recently been upgraded to include due dates for out-of-stock products.

Another stockist that has taken full advantage of the new ordering system is Steve Wills at The Buckinghamshire Golf Club in Denham. He said: “I’d encourage any Motocaddy stockist that hasn’t signed up to the B2B platform to do so, as it will help with your all-round business and you’ll be amazed at the time you can save that’s usually spent on stock management during a busy period.”

In addition to the online portal, a team of Customer Support advisors are on hand at the Motocaddy UK call-centre, as well as eight full-time Motocaddy Territory Sales Managers covering the UK and Ireland are on the road visiting and supporting accounts every day. A Network of 300+ Authorised Service Agents, backed by a National Service Centre, also provides help to customers if needed.

For more information about the online trade portal visit trade.motocaddy.com or contact your Motocaddy Territory Sales Manager.

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here