Spanning five floors in the vibrant Gangnam district, the new space marks a significant step in the brand’s expansion to the Asian market. South Korea has emerged as one of the fastest-growing markets for both sports and fashion, making it a strategic location for J.Lindeberg’s latest retail investment.
The flagship store, which officially opened on April 1, was designed in collaboration with leading interior design firm Showmakers, and brings J.Lindeberg’s world to life through a concept-driven approach that blends movement, performance and modern luxury.
Each floor is a distinct experience, from the in-store golf simulator and VIP shopping lounge to the customization atelier that allows customers to tailor their J.Lindeberg pieces. The women’s floor features fluid architectural elements inspired by the motion of a golf swing, while the rooftop ‘Swing Zone’ offers a rare urban retreat.
The store’s exterior media façade, integrated with the brand’s signature logo, further enhances its presence as a landmark destination in Seoul.
Hans-Christian Meyer, CEO of J.Lindeberg, said: “South Korea is a dynamic, trend-setting market where sports and fashion go hand in hand. This store is a key part of our global expansion, allowing us to connect with customers in a more personal way. The Clubhouse concept we’re introducing here transforms retail into an experience where engage with our world, from exclusive events to customization and community activations.”
