Ayrshire’s Dundonald Links has become the first UK golf club to stock apparel from fast-growing golf brand Good Good.
Dundonald’s award-winning outlet, which opened in 2021 as part of a £25m resort-wide refurbishment, has added Good Good’s full range of golf clothing to enhance its eclectic offering ahead of a busy 2024 season.
One of golf’s most popular and recognisable brands, Good Good’s YouTube channel has earned more than 1.39m subscribers with innovative, regular golf content filmed across both iconic courses and hidden gems. The American brand launched its own apparel range in 2021, quickly expanding into Europe to meet with demand.
The announcement follows Good Good’s first visit to Dundonald Links in August, when they were invited to attend the FreeD Group Women’s Scottish Open presented by Trust Golf at the venue. Dundonald’s par-72 course was the setting for a three-video collaboration with fellow YouTuber Rick Shiels, earning a combined 3.2m views in just four months.
Ashley Pheasant, head of golf at Darwin Escapes, said: “We are absolutely delighted to continue our relationship with Good Good Golf by welcoming them into our pro shop as they continue their journey in the home of golf.
“We feel that Dundonald Links and Good Good share the same values, in making golf more accessible so that it can be enjoyed by all. As such, we hope to see more of our friends down at the club to experience the fantastic performance golf wear from the team at Good Good.”
Good Good are far from the first big names to visit Dundonald Links since the club became a full resort in 2021. The acclaimed new clubhouse is home to The Canny Crow restaurant, adjoining whisky room, pro shop and changing facilities. Guests can choose to stay in a luxurious lodge or hotel room, each specifically designed for golfers.