Today’s National Banana Day [April 19] is a day which has perhaps never been fully celebrated within the golf industry, despite its popularity as a on-course snack, but for OGIO Europe it is a chance to celebrate the success of one of its best-selling designs from its latest bag collection.
The brand’s bright and breezy Bananarama range is nearing complete sell out across all retail partners in the UK and Europe, with the recent move from ‘Mild to Wild’ across its golf product design demonstrating a reflection on the demographic shift of the sport as younger people continue to take up golf around the world.
Since turning focus back toward golf last year, the company has produced dozens of eclectic colourways across its golf collection as it takes advantage of golf’s ever-changing image and increased participation numbers.
Vibrant, funky and bold, the blue-and-yellow Bananarama colourway defines OGIO’s approach. Unlike anything seen before in the golf bag world, it certainly will not sound ‘bananas’ to those in the industry that OGIO’s 2023 All Elements Stand Bag and 2023 All Elements Silencer Cart Bag in the design are selling quickly, with the latter’s patented Silencer Club Protection System ensuring the pattern is the only aspect of the bag making noise this year.
The designs are two of eight bags to have now completely sold out for retailers to buy just two months after they first hit the market – with the Sugar Skull, Red Flower Party and Blue Hash designs also appearing popular with consumers.
Bananarama has been such a hit, OGIO has used it across a range of other products – including its 2023 travel cover range. The colourway has also been used on its new accessories, including its can cooler range. Soft coolers in the eclectic colourway are low in stock and the can cooler is also selling quickly.
Michael Birch, OGIO sales and marketing manager EMEA, said: “It has been a very successful Q1 for us as we launched a range of colourway patterns as we continue to do something different and disrupt the golf bag market space. Some of our products, including the Bananarama design, definitely have that marmite effect of loving or hating them, but we are OK with that. It’s not just colours that we offer that are different, its technology features too and the re-introduction of silencer technology in our 2023 cart bags is another key development.”
National Banana Day was launched in 2017 by global banana importer Fyffes as a marketing tool to support a drive to encourage better, more-healthy eating habits.