Golf simulator and launch monitor brand Full Swing has opened its first sales showroom in the EMEA region in Wokingham, England.
The state-of-the-art Berkshire-based facility will serve as Full Swing’s hub for Europe, the Middle East and Africa, giving nearly 20 million golfers in the region direct access to the brand’s innovative range of golf simulators, launch monitors and indoor putting greens.
“Establishing a presence in the UK is a milestone for Full Swing as we continue to scale globally,” said Jason Fierro, the San Diego-based company’s chief operating officer. “With this showroom, golfers, coaches and professionals across EMEA will be able to more easily experience the accuracy, design, service and performance that sets Full Swing apart from its competition.”
Measuring just over 5,500 square feet, the showroom features two Full Swing Widescreen simulators, two KIT Studios, a podcast studio and office space. A Virtual Green is scheduled to be installed later this year.
While not open to the public, appointments can be made to experience the latest Full Swing technology. And content creators are invited to inquire about using the podcast studio and simulators to record episodes and film content.
“As golf continues its post-pandemic renaissance, the EMEA region is home to many emerging markets,” said Daryl Davis, Managing Director, Full Swing EMEA. “These golfers are actively seeking out technology that will accelerate their improvement while being fun and intuitive to use. With the simulator vertical expected to double in size by 2030, the new showroom is well positioned to highlight Full Swing’s premium indoor simulation experience.”