FootJoy’s Mid-Summer apparel range, which is available at retail from July 4, features a selection of stylish prints, patterns and classic styles with a modern fit, considered details and built-in performance.
With inspiration taken from a broad design concept of ‘Manmade versus Nature’ in relation to the game of golf, there are two new colour stories in this year’s collection – Pine Cliffs and Marina Bay.
Inspired by global fashion trends, the Pine Cliffs collection is brought to life by a vivid Emerald green creating a rich jewel tone and is perfectly complimented by the classic shades of Navy and White.
Marina Bay celebrates nighttime golf, with deep shades of Black and Purple Dusk reflecting the blurring evening sky, which is then highlighted by the Pink of the summer sunset and White of the lights of nighttime.
New highlight prints include Jacquard Dot, Banded Birdseye, Flying Wasp and Scottish Town, with the latter design paying homage to the birthplace of golf.
Colin Mynott, FJ EMEA Product Manager for Apparel, Socks & Accessories, said: “We are excited to launch a new Mid-Summer apparel range that features a mix of stylish patterns and prints for golfers who are looking to refresh their wardrobes mid-season. “We continue to see huge demand for FJ apparel and we believe that both the Pine Cliffs and Marina Bay collections will continue this trend by finely complimenting the already popular SS24 apparel collection.”
FootJoy’s Mid-Summer apparel collection is now available via FJ select retailers and at www.footjoy.co.uk.