Fisher Putters – the iconic brand known for its patented face insert technology – is officially relaunching into the UK golf market.
Founded in the 1990s by Dr. Dale Fisher, Fisher Putters has long held a reputation for innovation and performance. With more than 100,000 units sold worldwide and numerous design patents – some licensed by major OEMs – the brand has consistently appealed to discerning golfers seeking a better roll and unmatched feel on the greens.
Previously distributed in the UK by American Golf, spearheading Fisher Putters return is independent golf retailer Arshad Ali, who has secured exclusive EMEA distribution rights for the next five years. Currently selling the putters direct to market through www.fisherputters.uk, Ali is also in talks with several leading retailers to widen its market reach.
Breakthrough Face Technology: Kevlex
At the heart of every Fisher Putter is its patented Kevlex face insert, a Kevlar-infused material designed to deliver one of the softest and most consistent feels in the game.
Unlike traditional grooved putters, the Kevlex insert grips the ball without grooves, remaining in contact four times longer. The result is true roll, superior distance control, and straighter putts – attributes that golfers instantly notice.
The absence of grooves also removes the slight deflection that is caused by the raised dimple edges of the golf ball interacting with the grooves of a traditional putter face, making Fisher’s smooth-faced insert produce a significantly straighter, truer roll and ultimately help golfers hole more putts.
Introducing the Edge Series
The new Edge Series showcases six high-performance models, all of which are fitted with the distinctive blue Kevlex insert.
Golfers can choose from the ES1 (heel shafted mallet), ES2 (heel-shafted mallet), ES3 (heel-toe weighted blade), ES4 (heel-shafted wide blade), ES5 (Fang) and ES6 (centre-shafted wide blade).
Additionally, the Talon Series features two high MOI triangular designs, engineered for golfers who favour a pendulum-style stroke. RRPs range from £240 to £320, with full customisation available online, including shaft length, lie angle, and left/right-hand options.
Strong reception at the British Golf Show
Fisher Putters recently showcased the new Edge Series at the British Golf Show (South) at Wycombe Park, where there was significant interest in the brand from visitors. Many golfers were so impressed with their performance on a practice green that they bought a putter – sometimes more than one – on the spot.
As Ali says: “The reaction from golfers at the British Golf Show served to underline what I already know in that if you put a Fisher putter in someone’s hands, it only takes half-a-dozen putts before they are sold on its performance benefits. I’ve being using one for 20 years and have yet to find anything else that beats it. The performance speaks for itself. The consistency and feel off the face is simply unmatched.”
Fisher Putters will also be exhibiting at this weekend’s British Golf Show North at Leeds East Airport from June 27-28.
Trade & Retail Opportunities
Fisher Putters is now actively seeking retail partners across the UK. Interested parties should contact Arshad Ali at ash_uk@fisherputtersdistributor.com or call +44 (0)7743 965085.
For product information and online sales, visit Fisher Putters UK