Callaway has announced the addition of Evian Resort Golf Club in France to its exclusive European network of High Performance Partners.
This important alliance brings together all the market-leading brands across the Callaway Group of companies – Callaway, Odyssey, Toptracer, TravisMathew, Callaway Apparel and OGIO – to significantly enhance golf retail and visitor experiences at the luxury French destination.
Evian Resort Golf Club, host of the last week’s Amundi Evian Championship, a co-sanctioned women’s Major on the Ladies European Tour and LPGA Tour, will now feature an all-new Callaway Fitting Studio and Odyssey Putting Suite, plus Toptracer technology and Chrome Soft Golf Balls on the training facilities of its Academy.
Latest Callaway Paradym clubs, plus Odyssey Putters, will now be available as rental sets for visiting golfers. Demo equipment and full custom-fitting services across the 2023 range will also be on offer, whilst Evian Resort Golf Club staff will wear TravisMathew clothing.
To celebrate today’s announcement, four Callaway staff players Atthaya Thitikul, Madelene Sagstrom, Yuko Saso and Céline Herbin hosted interactive fitting sessions and golf clinics at a special VIP event staged in the new on-site Callaway Fitting Room and Odyssey Suite.
Neil Howie, President and Managing Director, Callaway EMEA, said: “Evian Resort Golf Club is one of Europe’s finest golf resorts and they are a very welcome addition to our select network of High Performance Partners. We very much look forward to a close working collaboration, and successfully growing our businesses together.”
Matthieu Camison, General Manager at Evian Resort Golf Club, added: “The Callaway family of brands, and their modern approach to golf and growing the game, align well with our own business objectives and this much deeper working relationship across the Callaway company adds greater depth and value to our customers and members. We’re excited to see the partnership develop over the coming months and years.”
