Italian golf footwear brand Duca del Cosma has appointed Amiek Krakers as its new Area Director in Southeast Asia to boost awareness and sales of its premium golf shoes in a region where golf is booming.
Krakers, who originates from The Netherlands and has lived in Asia for almost two decades, brings expertise in promoting lifestyle brands to the role that will see her support product distributors across the region, while also attracting more men and women golfers to the luxury brand.
Based in Indonesia, Krakers will focus on the thriving golf tourism markets of Singapore, Thailand, Malaysia, Indonesia and Vietnam, where the brand’s distinctive blend of high fashion, craftsmanship and advanced golf shoe technology can have the most impact.
“I am thrilled to be joining the Duca del Cosma brand at a time when the game of golf is seeing a meteoric rise in popularity in Southeast Asia,” said Krakers. “The combination of contemporary styling meeting proven performance offers Duca del Cosma a big opportunity to grow in this part of the world, where golfers know that playing in hot and humid conditions demands a lot from their footwear. The Duca range offers something for everyone and the standout styles and vibrant colours really set the brand apart.”
Evelien Lauwers, the Global Sales Director for Duca del Cosma, said: “The appointment of Amiek shows just how seriously we’re taking the Southeast Asia market and we believe it will prove a big step forward in sales of our golf shoe collections for both men and women golfers.”
Lauwers and Kramer’s will be introducing Duca del Cosma’s SS25 product line-up to distributors and key accounts in the coming weeks.
For more information on Duca del Cosma in the Southeast Asia region, contact Amiek Krakers on +31651958856 or email her at amiek@ducadelcosma.com.
