Callaway to open Regional Performance Centre in Sweden

Callaway Golf is strengthening its presence in the Nordic region by establishing a new Regional Performance Centre at Ullna Indoor Golf in Sweden during the first quarter of 2026.

This initiative means that Swedish and Nordic golfers will gain access to the latest technology in custom fitting for Callaway clubs, shafts and balls, ensuring that players receive equipment optimally tailored to their individual needs in a year-round environment.

Ullna Indoor Golf is located in Akersberga, 20km north east of Stockholm, and features over 60 hitting bays across three floors, all of which are equipped with Toptracer technology. Golfers are offered unlimited Callaway practice balls as part of the hourly rate. The facility also boasts three Trackman coaching studios, a practice chipping and putting green, retail store and a café.

Henrik Oscarsson, CEO of Ullna Golf, said: “Callaway choosing Ullna Indoor Golf as a partner is proof of the quality and innovative strength we strive for in our operations. This will be a major boost for all golfers seeking state-of-the-art equipment and year-round training.”

Lars Aldskogius, Callaway’s Regional Sales Director Northern Europe, commented: “Ullna Indoor Golf offers an optimal combination of technology, expertise, and accessibility, making it a natural partner for Callaway. For us, it’s important to work with leading facilities that share our ambition to deliver the highest standards in performance, innovation, and golfer experience.

“With this new Regional Performance Centre, we are strengthening our long-term commitment to the Nordic market and ensuring that golfers have access to world-class fitting and product expertise in an environment designed for year-round development.”