A state-of-the-art Odyssey putting studio is also in development as a result of the partnership, providing the perfect location to fit members and guests into the latest line of Odyssey Putters for 2023.
Commenting on the new partnership, Neil Howie, President and Managing Director, Callaway EMEA, said: “As a long-time supporter of our brand, I’m thrilled to welcome Prince’s as one of our High Performance Partners. Their commitment to continuous improvement is evident for all to see, and we are excited to play our part in the next phase of this and cement our partnership for years to come.”
Rob McGuirk, General Manager of Prince’s Golf Club, commented: “This enhanced partnership with Callaway and associated brands provides our members and guests with an elevated experience at almost every touch point that we offer at Prince’s. We’ve always enjoyed a strong relationship with Callaway, and to be able to elevate that by utilising their full roster of brands is fantastic. We’re particularly excited by the addition of Toptracer technology, which has transformed the way in which our golfers can work on their game.”
Ben Sharpe, President of Toptracer, added: “We’re excited to be working with Prince’s and to have given their members and guests the best practice experience possible through our mobile solution. It’s great to be working with such a prestigious and historic venue, and we look forward to seeing how Toptracer can continue to enhance the experience for everyone who visits the club.”
As part of the High Performance Partnership, Chrome Soft Golf Balls will be exclusively available on the range for members and guests to hit during warm up and practice sessions, and Callaway rental sets will also be provided for visitors, giving every golfer the chance to get out on the course.
Moreover, an uplifted shop-in-shop offering from TravisMathew is another exciting aspect of the partnership, allowing Prince’s to showcase a wide offering of the brand’s progressive apparel.
