Brush-t, the original bristle golf tee, has unveiled a major brand refresh, with a new-look website, collateral materials and assets.
brush-t by Bonfit is an international business with global distribution. In 2002, brush-t was established in the United States and exhibited at the 2003 PGA Show in Orlando. Since its inception, brush-t has been the category leader for performance bristle golf tees.
The company said it carried out the rebranding in response to golf’s changing demographic, with newer and younger players taking up the game in recent years.
Bonfit President Paul Krok said: “We’re thrilled to make this announcement.Jacob Steckmann, our brand manager, has worked diligently to rebrand the brush-t website and maintain its core identity We think he’s done a great job and we hope retailers and consumers will feel the same. The new website – www.brusht.com – features a more contemporary approach. The photographs, fonts, and copy are crisp, fresh, and bold – much like the brush-t.”
Jacob Steckmann added: “I’m excited for people to see the new look and feel of brush-t. And we will continue to roll out the rebrand with new projects, packaging and testing data that is sure to impress golfers.”
Conforming to the rules of golf, the brush-t’s proprietary Fast-Flex bristle design reduces resistance at impact. which allows the ball to travel the maximum distance. It also eliminates deflection to ensure greater accuracy. The brush-t base is inserted into the ground at the same height for consistency from shot to shot.
Independent testing on brush-t compared to a wooden tee was performed in California using an Iron Byron Swing Tester. The results proved that brush-t adds between 3.2 to 7 yards to driving distances and eliminates 2% deflection for enhanced accuracy as compared to a wooden tee. Three leading golf manufacturers’ equipment was used in the test and contributed to the distance variance.
There are four brush-t models: 3-wood – 2”; Driver – 2.2” / Oversize – 2/4” / XLT – 3.1/8” The are available to buy at a wide variety of golf retailers, including Roger Dunn Golf Shops, Golf Galaxy, Dick’s Sporting Goods, or Edwin Watts, and online at www.brusht.com or www.amazon.com.