AFGolfStore, the largest independent golf retailer in Bedfordshire, Cambridgeshire and Buckinghamshire, has enhanced its facilities by integrating Science&Motion putter fitting and coaching technology across all its locations.
Known for its advanced solutions in putt teaching, coaching, and putter fitting, Science&Motion offers unparalleled tools for dedicated golf instructors and state-of-the-art golf facilities.
“At AFGolfStore, we provide a complimentary putter fitting service, detailed putter analysis, and specialised putting lessons,” shares Chris Hattersley, Marketing Manager at AFGolfStore. “Since we launched our first store in 2019, SAM PuttLab has been a cornerstone of our putting services, providing our customers with insights and data-driven guidance.”
SAM PuttLab is recognised as the industry standard for professional putt analysis and training. It delivers highly precise data and a unique scoring system based on Tour performance data, revealing individual strengths and areas for improvement. This enables coaches to design targeted training programs that yield proven results.
“We are thrilled to offer SAM PuttLab in all four of our stores located in Cambridge, Kettering, Milton Keynes and Peterborough,” Hattersley continues. “Our expert fitting team and coaches are fully trained in SAM technology, allowing them to provide our customers with the best possible feedback on how the putter is delivered to the ball, from stroke initiation through impact, and on ball roll. This technology has helped us transform weaknesses into strengths, not only through technical improvement but also by finding the ideal putter to match each player’s game.”
Christian Marquardt, inventor of SAM PuttLab and Managing Director of Science&Motion, added, “We are proud to collaborate with AFGolfStore to bring our cutting-edge technology to more golfers. Our technology is designed to deliver precise, actionable insights that help coaches refine their teaching methods and golfers enhance their performance on the green. Together, we are committed to elevating the standard of putting instruction and fitting across the industry.”
Explore more about our featured SAM PuttLab installations here. For additional information on SAM putt analysis and studio technologies, please contact the sales team: sales@scienceandmotion.com