6EZ Group has announced a multi-year contract to distribute US golf tee brand Western Birch‘s products in the UK and Europe.
Western Birch is renowned for crafting unique tees, using strong, stylish and sustainable bamboo in a plethora of colours to. The brand is currently sold direct to consumer via the company website, in off-course retailers, select pro shops and other channels.
In response to the multi-year collaboration, Western Birch co-founder Louis Rittberger said: “Partnering with 6EZ Group is a significant step for Western Birch in expanding our global presence going forward. The 6EZ’s history of working with premium golf brands made them a real standout. They have a long track record of bringing North American founded sports brands to UK and European shores which fills us with confidence and excitement for 2024 and beyond.”
Ben Thompson, CEO of 6EZ group, said: “We are delighted that Louis and his team have trusted the Western Birch brand to us. We have been very successful in recent years with our simple solution-based approach to brand and commercial growth the UK and European markets and we look forward to delivering the same success to Western Birch as part of our stable.
“With experts in our four-pillar approach to ‘create, connect, communicate and commercialise’ brands in the market we feel like we have a unique opportunity to change the e-commerce landscape in golf.”
This partnership follows a string of successful ventures in the golfing world for the 6EZ Group, having brought luxury golf and luggage bag brand Vessel to the UK in March last year, as well as launching a number of e-commerce platforms for communities such as Golf Life and Staffordshire Golf Union.
To view Western Birch’s full product range, click here.