Golf technology company TruGolf showcased its latest innovations across simulator, launch monitor and commercial driving range categories at last week’s PGA Show in Florida.
These included LaunchBox and its next-generation indoor range platform, TruGolf RANGE, featuring the company’s new TruGolf AI Coach experience.
TruGolf RANGE allows up to seven players to practice simultaneously on a single cinematic screen. This immersive experience provides a true interactive and social golf experience – recreating the green grass driving range experience indoors.
For players focused on improvement, each hitting bay in the TruGolf RANGE offers advanced analytics including slow motion replay of club and ball interaction, ball flight data, and integrated AI analysis of swing tendencies.
In addition to traditional practice, TruGolf RANGE features structured training workflows and competitive experiences – including skills challenges and games – aimed at driving repeat play, league-style participation, coaching sessions, and group events. TruGolf RANGE is designed to help operators differentiate their facilities and improve revenue with quick-turn experiences for customers.
TruGolf also used the PGA Show to introduce TruGolf AI Coach, a new technology which analyses a player’s shot data and tendencies to deliver easy-to-follow insights, instructions, and drills – helping golfers translate data into actionable improvement more quickly.
Chris Jones, CEO of TruGolf, said: “TruGolf is building the future of modern golf practice. TruGolf RANGE is not just an indoor range concept – it’s a scalable platform with engaging new modes that keep golfers coming back, while giving operators tools to improve utilization and unit economics. Adding an AI-driven coaching layer that turns shot data into clear next steps makes the experience even more compelling for both players and facilities.”
TruGolf RANGE is designed around a modern, account-based golfer experience. Players can quickly access their profile at the bay and track performance over time, while facilities can leverage a scalable operating model suitable for private clubs, resorts, and high-volume commercial venues. TruGolf RANGE also supports a broad set of deployment options — from compact installations to wide-format, multi-bay environments intended for clinics, competitions, and branded activations.
The first TruGolf RANGE installation will be part of the Golf Everywhere project in Flower Mound, Texas.