Stoke Park has opened a new hi-tech coaching studio as the Buckinghamshire-based club continues to carry out a major renovation of its golfing facilities following its temporary closure in 2021 following its change of ownership.
The refurbished coaching facility has been redeveloped as a BiomecaSwing Studio and contains technology unique to Stoke Park in the UK.
The studio is the first venue in this country to feature BiomecaForce 3D AI Force Plates. Designed by biomechanics expert JJ Rivet, the force plates enable Stoke Park’s coaching team to capture kinetic and kinematic data to better understand a golfer’s swing signature. This information is vital to get to the correct swing diagnosis quickly and help the golfer to fulfil their potential.
The newly refurbished BiomecaSwing Studio also includes TrackMan 4, the doppler radar system which can be used indoors and outdoors to track the flight of the ball and measure club data at the point of impact. When used indoors in the swing studio it can also be used to play hundreds of courses in its simulator application.
The studio was recently used to host the launch of Under Armour’s new Drive Pro shoes, with the BiomecaForce 3D AI Force Plates showing how the shoes structure and design could help improve performance.
Stuart Collier, Stoke Park’s Director of Golf commented: ‘It was fantastic to host Under Armour for their launch of their superb Under Armour Drive Pro shoe. Our new facility provided the ideal scenario for the launch and we were delighted to be able to showcase the new technology available for coaching here at Stoke Park. Due to the current journey Stoke Park is on, we are able to offer a special and unique experience for golfers, something which was of great appeal to Under Armour. For coaching we are offering individual coaching programmes for all individuals from beginners right now through to professionals.”
Richard Palmer-Jones, owner of PJH Brand Management, which is the official partner of Under Armour Golf in the UK and Europe, added: “When we looked for the right location for the launch of our new Drive Pro footwear it was logical to seek the most innovative golf location in the UK – which is now categorically Stoke Park. Their fusion of Biomecaforce 3D AI Force Plates and Trackman 4 offered us the ability to unveil our technology in a way that the industry had never seen before – in the words of one of our guests ‘it was like being in NASA’. ! We are delighted to be in partnership with Stoke Park and excited by the potential of working ever closer together in the development of our products.’
The BiomecaSwing Studio is open to the public for lessons, which can be booked directly by emailing Chris Murtagh, Stoke Park’s Head of Instruction, on cmurtagh@stokepark.com.