PLATFORM Golf, a leader in golf technology whose immersive, performance-driven products bring real-world slope, lie and putting conditions into the simulator golf experience, has signed Brad Faxon as a brand ambassador.
A nine-time winner on the PGA TOUR and one of the greatest putters to ever play the game, Faxon will help create exclusive instructional content for PLATFORM Golf that brings tour-level coaching to golfers everywhere.
This partnership will enable Faxon to mimic on-course lies and breaks indoors, enhancing his capabilities as a teaching professional. In addition, Faxon will appear in company marketing initiatives and play a key part in providing real-world insights to inform future PLATFORM Golf product innovation and development.
The two-time Ryder Cup participant is trusted by the top PGA and LPGA Tour pros and is known for his approach of blending cutting-edge technology with a strong emphasis on natural feel. His famous students include 2025 Masters champion Rory McIlroy, among many others. Beyond coaching, Faxon serves as an analyst for NBC, where his commentary brings clarity and depth to the modern game for millions of fans.
“PLATFORM Golf has completely changed the way I think about indoor training,” said Faxon. “Players can work on hundreds of variations of breaking putts and uneven lies with real feedback, just like they’d get on the course. The way PLATFORM has integrated real-world conditions into simulator technology is nothing short of groundbreaking.”
The company’s patented products have amassed a large and loyal following among coaches, collegiate teams, private clubs and others who trust PLATFORM to help them prepare for competition. Most recently, it launched TrueSlope, which seamlessly integrates with leading simulator technologies, mimicking real-world lies for full-swing shots, while also providing a putting experience that replicates sloping greens.
“There are few instructors who garner the respect Brad Faxon has earned, and we look forward to working with him to bring his knowledge to the masses through our channels,” said Thomas Hackett, co-founder and CEO of PLATFORM Golf. “Brad’s understanding of all aspects of golf, particularly putting, is truly world-class. When you combine this with the capabilities of our TrueBreak and TrueSlope products, we are going to have an opportunity to share some incredible insights to help golfers of all skill levels.”
Beyond Faxon, PLATFORM’s roster of ambassadors includes a star-studded lineup of world-class instructors including Claude Harmon III, Stephen Sweeney, Erika Larkin, Darren May and more.