GOLFTEC has selected ParOne’s advanced video player to drive additional engagement to the website of the world’s largest provider of golf lessons and premium club fitting.
Replacing GOLFTEC’s current video player provider, ParOne technology includes fast load times; call-to-action, “try now” icons inside videos; rich data and analytics; captions; and consistent metadata. Integration and administration of the ParOne video player was easy on GOLFTEC resources and ParOne managed migration of GOLFTEC videos.
“Considering the substantial increase in video engagement over static content these days, the need to bolster our video strategy has never been more pressing,” says John Spagnola, VP Marketing at GOLFTEC. “Utilizing the advanced capabilities of the ParOne enterprise player, we’re able to refine our video content approach and enhance the experience for our Students, as well as those showing interest in our services.”
“GOLFTEC can now more meaningfully communicate its offerings through our video commerce platform,” says JR Charles, CEO of ParOne. “Our player also captures and leverages data for drilled-down customer segmentation and activations.”
The GOLFTEC partnership follows last month’s announcement of ParOne powering videos on GOLF.com, a leading golf website.
Last year, ParOne began offering, with remarkable success, its video player and technology development services to golf publishers, Tours and brands.
The company also syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.
More information: https://parone.com/
More information: www.golftec.com