England Golf has added two new coaches to its Performance Squad set-up, with the appointment of Adam Keogh as National Coach of the all-new Disability Squad, and Jordan Massey as National Boys’ & Girls’ Putting Coach.
England Golf Deputy Performance Director Stephen Burnett added: “I’m delighted to welcome Adam and Jordan to our experienced team of National Squad coaches. In order to hit our performance targets, our players need a balance of elite coaching and playing opportunities to drive their development on the journey to reach their potential.
“This isn’t possible without engaging coaches who are leaders in their respective fields, and Adam and Jordan fit the bill to join our existing pool of highly successful, experienced and qualified coaching personnel.”
Keogh, 37, Woodhall Spa Golf Club’s Head Professional, previously played on the PGA EuroPro Tour and played in events on the DP World Tour. He represented Great Britain & Ireland in the PGA Cup in 2022 and 2024, and was the English PGA champion in 2021.
Keogh was born with scoliosis, which required corrective surgery at aged 10, and after two years of recovery, took up golf for the first time. He quickly became hooked, and at 17, he obtained a scratch handicap. After moving through the county ranks at Lincolnshire, Keogh was selected for the England Golf Men’s National Squad in 2008, before turning professional in 2011.
Since becoming a PGA member in 2013, Keogh has developed his coaching skills to become one of the most renowned coaches in the Lincolnshire region, while also maintaining his own game to a high standard. Specialising in player performance and development, Keogh is the current Head Coach of Lincolnshire’s Men, Senior and Junior County Squads. He was also named PGA in Lincolnshire Coach of the Year 2023 and Midland Professional of the Year 2017. Appointed Head Professional at Woodhall Spa in 2021, Keogh earned the status of Fellow PGA Professional in 2023.
Keogh said: “I am thrilled to be appointed the Lead Coach for the England Golf Disability Squad – it brings together two things I’m very passionate about – performance golf and opportunity for golfers. I am so fortunate to be able to share my passion and experience in the game with golfers on a daily basis, and while I never really appreciated it when I first started playing, learning to play with my own physical challenges taught me so much about the problem-solving, perseverance and patience required to be successful at the game, qualities I know our squad members will have in abundance.
“From a performance point of view, we have earned a silver medal at the last two European Team Championships for Golfers with Disability, so the bar is already set high, but there is room for improvement. Outside of that, we have the chance to be pioneers in becoming the first England Golf Disability Squad that will hopefully forge a pathway for the future of the game for years to come.”
Jordan Massey, 34, England Golf’s new National Boys’ & Girls’ Putting Coach, is also a Putting Coach to Cheshire Men’s and Boys’ Squads. He started his coaching journey at Wilmslow Golf Club before spending seven years in Qatar at Doha Golf Club.
He returned to the UK in 2021 to his home club where he grew up playing, Mere Golf Resort in Cheshire, where he began coaching putting full-time. From there, he helped found Torque Golf, a state-of-the-art indoor facility where he is currently based.
Massey, who is Science and Motion Sports Level 3 Certified and Capto Level 2 Certified, said: “Since becoming a putting coach, being involved at a national level has been a goal of mine. To be a part of the coaching team with England Golf is a huge honour and something I am extremely proud of. I can’t wait to get started.”