Central to this collaboration is Sweetspot’s innovative Academy product, designed to put golf professionals at the heart of the business, supplanting their existing driving range, golf club and simulator offerings.
Through online booking and purchasing functions, data-driven insights, and next-level course management tools, Sweetspot’s Academy suite makes it easier than ever to grow academies and support their students.
Under the new partnership, CPG’s network of golf professionals can access Sweetspot’s Academy product at an exclusive discount – helping them streamline operations, reduce administrative tasks, save money and foster sustained growth.
“We are very pleased to be bringing Sweetspot into our partner family at this exciting time for the organisation,” said Ian Randell, CPG Chief Executive. “Their fresh approach to golf commerce and academy management aligns perfectly with our mission to support professionals and facilities in achieving sustainable business success.
“The collaboration not only brings direct benefit to our Member Countries and their individual Members, but by also harnessing the power of the data generated by the Sweetspot user base, helping to facilitate a more data-driven approach to help develop our activities and products moving forward, whilst also raising standards throughout the golf community. This partnership again supports our goal to provide valuable opportunities across the CPG network.”
Sweetspot CEO and founder Henrik Ahlin commented: “We are proud to partner with CPG to help golf professionals and facilities take their businesses to the next level. With our Academy product, we are providing a seamless way for professionals to manage lessons, bookings, and customer engagement, while also opening new doors for data-driven growth. Together with CPG, its Member Countries and the individual Members in the network, we aim to redefine how golf academies operate and help the industry thrive.”
In addition to exclusive offers, this partnership will also see Sweetspot and CPG working together to further refine solutions for golf professionals and their business needs. The business data and analytics at the core of Sweetspot’s platform will be shared with CPG Member Countries, equipping golf facilities with the insights required to optimise their services and create stronger player experiences across the board.
