The Grove, one of the UK’s premier hotel and golf resorts, has announced the promotion of existing Head of Golf Sales Joel Westwell to the role of Director of Golf.
Having been part of the team for over six years, Westwell steps into the new leadership role with a rich history at The Grove, bringing a wealth of experience and deep understanding of the resort’s intricate golf operations.
He replaces Brad Gould, who is leaving The Grove after 17 years to begin a new position as Managing Director at The National Golf Centre at Woodhall Spa.
As Director of Golf, Westwell aims to leverage his experience and insights in the industry to enhance The Grove’s overall golfing experience, steering the resort to new heights, and showcasing its incredible facilities to a global audience.
His love for The Grove began in 2017 when he joined as a Golf Events Manager, a decision he describes as the point he never looked back. Progressing through various roles, including Golf Sales Manager and Head of Golf Sales, he has a deep connection with the resort, a place he considers ‘home’, especially after spending 50 nights consecutively there amid the challenges of the Covid pandemic.
Speaking on his appointment to the role, Westwell said: “Becoming Director of Golf at The Grove is a dream come true, one that I am extremely honoured by. We have the most outstanding team across all our departments that offer world-class service and hospitality all-year round.
“I very much look forward to supporting the entire team in any way I can and further improving the experience we offer by building on the legacy created by my predecessors and working with our exceptional team to maintain the highest standards.”
Anna Darnell, Resort Director at The Grove, added: “Joel’s exceptional expertise, passion for the game, and commitment to delivering an unparalleled experience aligns perfectly with our ongoing vision for the resort. With his leadership, we are confident that our golfing community will flourish, and The Grove will continue to be the go-to destination for both seasoned enthusiasts and newcomers to the sport.”