TaylorMade-adidas Golf has announced that European Tour star Ian Poulter has confirmed his commitment to the company by signing a second long-term equipment, clothing and footwear contract. As a full TaylorMade staff player, Ian will continue to play the R500 Series Driver and rac Irons, the #1 driver and #1 irons on Tour. The deal will also see Ian continuing in “three-stripes” by wearing the latest footwear and apparel from the new adidas Golf Spring/Summer 04 range.
Since signing with TaylorMade in 2001, Poulter has rapidly ascended the World and European rankings and has recently secured his fifth European Tour victory at the Nordic Open in Denmark. His Nordic Open title came just two months after a win at the Celtic Manor Wales Open and also marked the 40th worldwide tournament victory for TaylorMade’s hugely successful R500 Series Driver.
“After two successful years with the brand, I am delighted to re-sign with TaylorMade-adidas golf,” said Poulter. “Their product is the best available and has helped me secure some of the most memorable victories of my career, and their support while I am on Tour week in and week out is vital to me staying at the top of my game. With these elements in place, I know that I have the back-up to help me to continue to improve my world ranking and reach my full playing potential. It has meant that my decision to re-sign has been an easy one.”
“We are very pleased that Ian will be continuing his successful relationship with the TaylorMade family. He is a great ambassador for all of our brands, and we are sure that he will continue to make an impact on Tour in the future,” announced Ian Watts, European sports marketing manager for TaylorMade-adidas Golf.
TaylorMade-adidas Golf www.tmag.com
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