Social media has become a fundamental communication tool in recent years, enabling businesses to discuss, share and build rapport with their customers in new and current target markets. It has become integral to everyday life and we felt it was time that the PGAs of Europe took the next step in its development in this ever-changing and technology-led environment.
“The PGAs of Europe has long set the objective to raise standards and opportunities in the education and employment of golf professionals. As part of this, and in order to demonstrate best practice with our members, it is important that we continue to develop an all-encompassed communication strategy to enable us to reach a wide network of PGA members via various online platforms,” said Ian Randell, Chief Executive of PGAs of Europe.
“With our newest stage of development comes the launch of PGAs of Europe’s integrated communications presence on Facebook, Twitter, LinkedIn and YouTube. These platforms allow us to continue to communicate with, and encourage communication with each other amongst our PGAs and their PGA members, as well as members of the general public who hold a real passion for developing their game.”
Ian Randell described the aim of our new social media strategy, “It is essential that we invest in all our relationships in order to communicate effectively. Social media has become a dominant factor in modern communication, and we needed to develop a strategy which enhances the PGAs of Europe experience and brand awareness and provide a platform whereby the international PGA Professional community can interact on important topics such as further education, coaching and golf development.
“One of the strengths of the PGA is the global network of well educated professionals and we see social media as an ideal platform for us to provide premium content to them to further their knowledge, for them to share thoughts and good practice with each other, and also to promote their value to the golfing public at large. By combining various digital options, we hope to improve our user experience and develop a truly interactive experience – your thoughts and opinions as PGA members are important to us in order to make improvements as we go forward.”
The PGAs of Europe will kick off its first Twitter campaign later this month as it begins a #tag campaign for the PGA Professional Championship of Europe as qualification begins for the event at Pravets Golf & Spa, Bulgaria in September.
PGAs of Europe www.pgae.com