The Old Course Hotel, Golf Resort & Spa in St Andrews has appointed Amy Yeates as Golf Development Manager for the award-winning Hotel and its championship course, The Duke’s St Andrews.
Yeates’ key task at the luxury resort will be to drive business to the Hotel and the award-winning golf course by consolidating existing relationships and developing new ones with the industry’s tour operators and corporate market in England.
In addition to the business development role, the 25-year-old will also represent the resort at industry events, consumer and trade shows and golf tournaments around Europe.
“We are pleased to welcome Amy to the Old Course Hotel, Golf Resort & Spa as she possesses an in-depth knowledge of the golf industry as well as extensive experience of working in a five-star environment similar to that of the Old Course Hotel. As a competent golfer and PGA Professional, Amy fully understands the game of golf and what it has to offer the corporate market,” comments Helen Parker, Resort Director of Sales & Marketing.
“We are confident that Amy will be a strong asset to the Kohler team and that she is well placed to develop future business for both the Hotel and The Duke’s.”
To date, Yeates has worked in a similar business development role looking after Exclusive Hotel’s two championship venues, The Manor House and Mannings Heath Golf Clubs.
Before this she worked as Golf Sales Manager at The Belfry in Warwickshire and in 2008, extended her industry contacts in the US when she took on the role of Tournament Coordinator at the Ryder Cup.
Before entering the corporate golf market in 2005, Yeates studied for a degree in Sport Management on a golf scholarship at the University of Louisville in the US where she was a regular member of the University Golf Team. Before turning pro, Yeates was a member of the 2002 English U21 Golf Elite Squad and in the same year made the quarter finals of the British Girls Open.
“To be working for the Old Course Hotel, one of most iconic hotels in golf, is going to be a tremendous thrill for me,” said Ms Yeates on her appointment. “I am looking forward to promoting the Resort as well as the championship heathland Duke’s Course, also owned by the Kohler Company.”
Old Course Hotel, Golf Resort & Spa http://oldcoursehotel.kohler.com