The Golf Consultants Association – the leading organisation offering a full range of management services to the golf industry – has elected Ian Bulleid as its new chairman.
Ian, a founder member of the GCA, replaces Mike Shields, who has completed a two-year tenure as chairman and moves on to the GCA committee alongside Andy Hiseman and Mark Smith. Jacqui Baldwin remains as secretary.
Said Ian, “I am delighted to take over as Chairman. As one of the original founder members I’m really looking forward to developing Mike’s legacy and taking the association forwards. We have such a lot to offer the industry at a time when it is facing challenges on all sides.”
“I need to spearhead the Association to bring us to a wider audience, so that owners and operators everywhere can gain full benefit from the unique array of talent available within the membership. I’d like to think that our members will be involved in a number of projects that leave a lasting impression – like our work on the Golf Tourism strategy for Wales”.
The GCA was formed in 2001 to offer golf course owners and operators all aspects of golf management consultancy – from initial market research and feasibility studies to marketing, operating a club and even planning the right exit strategy and getting the best possible price. In recent years the Association members have been active in helping all manner of golf facilities throughout the UK and Europe.
“I’ve had a great two years in the chair,” said Mike Shields, “seen the association grow and host two successful GCA conferences and I am delighted to be handing over to Ian who, aside from being part of our executive team, has vast industry experience. Ian is the ideal chairman for the GCA: he has wide experience of the golf industry and a proven track record. I believe the Association is in excellent hands for the future.”
Members of the GCA adhere to strict entrance criteria which give assurance to any client that the member employed is experienced and up to the task.
Projects undertaken by members for clients include developing golf tourism strategy and major resort property sales and working closely with individual owner operators advising on agronomy, golf course management, growing golfer usage and improving marketing and staff management.
“We are careful to ensure that any new member can demonstrate long-term commitment and experience in the industry,” added Ian, “plus a degree of professionalism and expertise which will ensure that any prospective client can be comfortable with any dealings with one of our members.”