The Ladies Professional Golf Association has announced the appointment of Chad Coleman as its new Chief Marketing Officer.
In this role, Coleman will lead the LPGA’s global marketing, brand, communications, content, and fan-engagement strategy, with a focus on accelerating audience growth, deepening relevance with younger fans, and elevating the visibility of the LPGA’s athletes and competitions worldwide.
Coleman, who takes up the position from February 3, will report directly to LPGA Commissioner Craig Kessler and join the organisation’s executive leadership team.
“Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise,” said LPGA Commissioner Craig Kessler. “In our conversations — whether with athletes, brands, or people he has worked with throughout his career — the feedback has been overwhelmingly clear: Chad understands how to scale platforms, tell compelling stories, and connect with fans in authentic ways, especially younger audiences. As we continue to build momentum and invest in visibility and storytelling, Chad’s experience and creative instincts will be a tremendous asset to the LPGA.”
Coleman, a graduate of the University of Arkansas, brings 15 years of experience building, scaling, and monetizing global sports and entertainment brands. Most recently, he served as chief brand officer at trick shot Youtube channel Dude Perfect, where he oversaw global brand and content strategy, led creative storytelling across marketing campaigns, content, and partnerships. He played a key leadership role in doubling the organisation’s global fanbase to more than 120 million followers and oversaw content that has generated more than 20 billion views across YouTube and social platforms worldwide.
Prior to Dude Perfect, Coleman spent eight years at Callaway Golf, serving as Director of Social Media and Brand Partnerships and helping drive digital growth and brand engagement in the sport.
“The LPGA has an incredible story to tell, and I’m excited to join at a moment of real momentum, as the Tour’s growth, global relevance, and fan engagement continue to accelerate,” Coleman said. “I believe deeply in building content that resonates, travels across platforms, and meets fans where they are, especially the next generation. As a girl dad, this opportunity carries added meaning, and I’m energised to help expand the LPGA’s reach, elevate its athletes, and contribute to a brand that’s creating opportunity and inspiration on a global stage.”