LIV Golf has announced the appointment of a new team of five regional managing directors and three regional commercial leads, as the global golf league continues to expand its presence across key markets worldwide.
Embedded across eight countries and territories, LIV Golf’s Regional Managing Directors will drive meaningful corporate, community and commercial impact. They will also be responsible for growing local event partnerships, increasing fan engagement, and building strong relationships with government partners, community organizations, and golf federations.
Regional Managing Directors appointed are:
Chris Bentley, Regional Managing Director, South Africa
Federico Valdez, Regional Managing Director, Mexico
Ben Slack, Regional Managing Director, Australia
Faisal Al-Jedea, Regional Managing Director, Saudi Arabia
Martin Kim, Regional Managing Director, Korea
LIV Golf has also strengthened its commercial leadership with new roles focused on unlocking sustainable growth, deepening partner relationships and aligning global commercial strategy with local market opportunity.
Regional Commercial Leads appointed are:
Daniel Andree, Vice President, Regional Commercial, North America
Seb Salter, Vice President, Global Commercial, EMEAC
Chris Beadle, Vice President, Global Commercial, APAC
Chris Heck, President of Business Operations for LIV Golf, said: “As a growing global league, our next step is to operate with a more focused local mindset, and strengthen how we deliver events, build partnerships and connect with fans in every market. That means having trusted leaders on the ground who can develop deep local relationships and build teams that are empowered to grow the business in ways that genuinely resonate with fans, partners and communities.
“The strength of the connection between local fans and region-based teams has been clear, and we’re now applying that same locally focused mindset to our business operations and event delivery across all 14 events worldwide.”