Golf technology platform Golf.ai, has announced the appointment of David Mullins as General Manager of Europe, marking a significant step in the company’s mission to revolutionise the game through AI-powered tools and personalised experiences for golfers of all levels.
With over a decade of experience in digital marketing and performance-led business growth, Mullins brings a proven track record of scaling technology companies and building dynamic, customer-focused brands. In his new role, he will spearhead Golf.ai’s expansion across Europe, forge partnerships with key stakeholders, including national golf associations, and drive awareness of Golf.ai’s innovative product suite.
“I’m genuinely excited to be joining Golf.ai at such a pivotal moment in its journey,” said Mullins. “The future of golf lies in data, personalisation, and accessibility – and Golf.ai is leading that transformation. From the AI Caddie to interactive scorecards and WhatsApp tee time booking, this platform is packed with potential to reshape the way golfers play, connect, and improve.
He added: “This isn’t just another golf app — it’s a platform built to enhance every part of the game. We’re putting smarter tools into the hands of golfers, simplifying the experience, and helping people enjoy the sport more than ever before.”
Golf.ai’s upcoming app launch promises to deliver a new level of engagement and performance support for golfers, with features including:
- Ai Caddie – Real-time, personalised club selection and strategy advice
- Interactive Ai Scorecard – Live performance tracking for players and spectators
- What’s In My Bag – Smart, tailored gear recommendations
- AI Rules Assistant – Instant golf rule support via WhatsApp, helping golfers quickly access local and global rulings mid-round
- AI Tee Time Booking – Effortless reservations powered by AI
Mullins will also play a pivotal role in establishing relationships with organisations like England Golf, The R&A, and other European golf bodies, while contributing to the continued growth of Golf.ai’s presence in both the tech and sports sectors.
“We’re building a platform that empowers the modern golfer, and David’s experience, vision, and energy align perfectly with our goals,” said Clive Mayhew, founder of Golf.ai. “He’s a natural leader with a deep understanding of how to bring innovation to life and make it scale.”