Mike Loustalot, a 28-year golf industry veteran, has been named President and Director of Digital Caddies, Inc. (OTCPK: CADY), a 10-year-old, golf technology pioneer based in Scottsdale.
Prior to joining Digital Caddies, Loustalot was Vice President of Sales & Strategic Partnerships for GolfNow, a subsidiary of Golf Channel. GolfNow is the Internet’s largest online reservations and revenue management platform where Loustalot was responsible for growing the company from a handful of participating golf courses in 2008 to more than 4,000 today. In 2010 more than one million golfers used the GolfNow.com service to book nearly five million rounds at participating courses.
“We’re thrilled to have Mike leading the Digital Caddies team,” said Digital Caddies CEO Brad Nightingale. “Mike’s knowledge, industry contacts and technology background are invaluable as we move to the exciting next phase in the evolution of Digital Caddies.”
In his career, Loustalot has been involved in nearly every facet of the golf business, including marketing technology, golf shop operations and course development. Prior to GolfNow, Loustalot was Executive Vice President of Sales for Cypress Golf Solutions (the founding company to GolfNow), which provides management and marketing services to course owners and operators, marketing partners and affiliates, golfers and advertisers. Previously, Loustalot was founder and president of Spectrum Golf, a service bureau that provided private label, inbound call-center services for golf courses, hotels and golf vacation businesses.
“I believe the new Digital Caddies technology platform will revolutionize the way golfers and golf course operators interact with each other,” said Loustalot. “I’m thrilled to be a part of such an innovative company.”
A resident of Phoenix, Ariz., Loustalot has been married for 22 years, has two teenage children and is an active member of the Scottsdale Charros civic organization.
Digital Caddies was founded in 2003 and has since established a solid reputation and customer base using a low cost, easy to use, easy to implement GPS service, and is now transitioning to a new business model by providing golf courses a wirelessly connected tablet based app that is installed on golf cars. The content provided through this new medium is specifically designed to promote interaction between the golfer and the device throughout their round and thus provides an excellent opportunity for the golf course and advertisers to interact directly with golfers in ways that have never before been possible.
Digital Caddies www.digitalcaddies.net