The Arora Group, owners of The Buckinghamshire and Luton Hoo Hotel, Golf & Spa, have appointed golf broadcaster Henni Zuël as its new golf ambassador.
The recently appointed LIV Golf presenter and former Ladies European Tour professional will also represent the Arora Group’s growing portfolio of golf properties and landmark destinations
This new partnership unites one of global golf’s most recognised and respected personalities with one of the UK’s largest and most successful private, family-owned businesses, renowned for curating exquisite experiences centred on championship golf, luxury hospitality and contemporary club membership.
For Zuël, 36, it marks a return to The Buckinghamshire, where she played in the 2012 Ladies’ British Masters, marking the first time she competed in a LET event on home soil.
“I’ve always felt at home at The Buckinghamshire,” said Zuël. “From my first home championship here to today, this club has been part of my journey in golf. I’m thrilled to be a member and represent a place that stands for exceptional golf, hospitality and community, and to share that experience with members and guests across the Arora portfolio.”
As the home of the Ladies European Tour, The Buckinghamshire also stands at the forefront of women’s professional golf, hosting elite competition and shaping the future of the sport.
Sanjay Arora, CEO of Arora Group, commented: “We are thrilled to welcome Henni to the Arora Group as our new golf ambassador. As we continue to accelerate our vision for world-class golf and hospitality, Henni’s expertise as both a celebrated broadcaster and a former professional player makes her the perfect partner to represent our portfolio.”
Gerry Ivers, Managing Director of The Buckinghamshire, said: “We’re delighted to welcome Henni home to The Buckinghamshire as a member and Ambassador. Henni is one of the influential voices and figures in modern golf, as a broadcaster and an advocate. This new partnership underscores the club’s – and the Arora Group’s – commitment to supporting the game and setting new standards in contemporary members’ clubs and resort destinations.”
Henni’s ambassadorship extends beyond The Buckinghamshire to other Arora Group properties, including Luton Hoo Hotel, Golf & Spa – which is currently undergoing a multi-million-pound redevelopment ahead of relaunching under the Fairmont Hotels & Resorts flag – Fairmont Windsor Park, The Savoy in London and other renowned global addresses.
Züel will play a pivotal role in amplifying the narrative of these destinations, championing their unique offerings to local and international audiences, and reinforcing the values of excellence, inclusivity and memorable experiences across the Arora portfolio.