The all-new XXIO Prime range, which is at retail from March 28, seamlessly blends elegance with the latest premium technologies for powerful performance, providing easier to swing clubs with better distance, control, and speed performance in an ultra-lightweight design.
“The design elements for this generation of Prime are our best ever with an expanded sweet spot in the woods to help with distance gains, and upgrades in the Irons that should excite a wide variety of players, especially those that are struggling to maintain speed in their golf swing,” said Shoya Yata, XXIO’s Europe Business Operation Officer. “At XXIO we are 100% committed to the needs of all golfers. If you want more power without the extra effort, but desire to maintain control throughout the set, Prime is what you’re looking for.”
To improve distance and directional stability, XXIO Prime Woods feature an optimised face bulge design, and a new precision milling pattern applied to the toe and heel ensuring an optimal effect no matter where the ball is struck. Additionally, XXIO Prime Woods incorporate a new draw-biased design that reduces any distance loss caused by off-centre strikes.
For XXIO Prime Irons, their 4-piece construction allows for a higher launch and further distance thanks to its thinner, titanium face. This generation features a 50g tungsten-nickel weight positioned further to the bottom of the sole, creating the lower centre of gravity and providing excellent stability and higher trajectory.
Additional Features & Benefits
BiFlex Face: Works like a strong frame around our highly flexible face, strategically reinforcing precise locations to optimize ball speed across the face and further expand the high COR area.
ActivWing: Uses aerodynamic forces to help achieve more consistent clubhead delivery at impact, which leads to better downrange performance and distance consistency.
Cannon Sole (Fairways & Hybrids): The CG is positioned low for optimal launch and distance. Cannon Sole’s unique shape allows engineers to place mass where needed without impeding upon clubface flexibility.
SP-1300 Shaft: Premium SP-1300 shafts are constructed to increase swing speed, with its carbon fibre build, with an advanced NANOALLOY resin matrix, for a cutting-edge combination of strength and flexibility.
RRPs: XXIO Prime Driver: £949; XXIO Prime Fairway Woods: £629; XXIO Prime Hybrids: £439
XXIO; Prime Irons: (7-PW) £1,279, Single Iron: £320.
For more information, visit us.dunlopsports.com/XXIO
