Lamkin Corporation, a leading manufacturer of premium golf grips, is delighted to report the dramatic uplift in sales of its ever popular REL range with the introduction of its proprietary ACE 3GEN material. Lamkin has seen the European orders of its REL range double compared to the same period last year and cites the introduction of its latest technology as the key factor.
“The REL has always sold well as it has the largest selection of colour and size options in golf,” commented European Sales Manager Richard Dixon. “But now it has the combination of the super tacky ACE 3GEN material and the REL surface pattern, the connection it gives a golfer to their clubs is so secure the performance of the grip shines through as well.”
In addition to the performance benefits and unrivalled custom options Lamkin is supporting the introduction of the REL ACE 3GEN with an extensive PR and advertising campaign and providing retailers with in store collateral to aid sales. Dixon continued, “The best way to sell a grip is to get it in a customer’s hands so we offer retailers display stands with shafted samples so customers can feel the benefit of new Lamkin grips for themselves.”
The introduction of the REL ACE 3GEN has also been boosted by the decision of Justin Rose switch to the new grip, getting immediate results with his victory at the PGA Tour Quicken Loans National. With Rose giving the REL ACE 3GEN its debut at the Open and orders surpassing all expectations, sightings of the REL ACE 3GEN will be a common thing on fairways all over Europe this summer.
Lamkin Grips www.Lamkin.co.uk