Golf and lifestyle fashion brand TravisMathew has collaborated with Guinness, the iconic Irish brewing company, to create a limited-edition golf shoe.
Created for golfers who appreciate the details — and the stories behind them — the exclusive TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe is part of a collector’s kit that includes a matching Odyssey putter cover and comes housed in a custom designed shoe-box.
The shoe’s launch coincides with the 153rd The Open Championship, taking place this year at Royal Portrush from July 17-20. Just a stone’s throw away from the course sits The Harbour Bar, famed for hosting Open stars in years past and serving a world-renowned pint of Guinness.
Only 1,759 pairs of the shoes will be made — a deliberate reference to Guinness’ founding year of 1759. From the first pour to the final putt, every design element nods to history: rich textures, understated colourways, and thoughtful touches that subtly honour one of the world’s most beloved brewers. Whether you’re a fan of golf, Guinness, or just great design, this drop won’t last long. The exclusive product is available for £180.
- Heritage Details, Inside and Out: Featuring Guinness branding on the heel, a co-branded tongue lockup, and insole artwork inspired by vintage drink coasters — also included on a matching putter cover — this collab brings a storied legacy to every step.
- Pint-Inspired Outsole with All-Terrain Grip: Engineered for grip across any surface, the outsole visually echoes a freshly poured Guinness, blending performance traction with a bold nod to the collaboration.
- Waterproof Upper with Signature Guinness Style: Made with a premium synthetic upper, this shoe offers 100% waterproof protection in a rich, deep brown hue inspired by the iconic Guinness pint. It’s a limited-edition look that performs in any weather.
- Lightweight Cushioning System: A responsive midsole paired with a cushioned insole delivers all-day support and step-in comfort — whether you’re chasing birdies or heading to the 19th hole for a pint.
“Partnering with Guinness felt like a natural fit, as both brands share a commitment to premium quality and storytelling,” says TravisMathew CMO Leif Sunderland. “This collaboration brings together Guinness’ heritage with TravisMathew’s modern style in a way that feels fresh and true to both. With The Open at Royal Portrush this week, we’re excited to share this moment alongside a great moment in golf.”
Guinness Senior Licensing Manager Declan Hassett added: “We’re delighted to launch our partnership with TravisMathew with a premium golf shoe that celebrates our commitment to quality, craftsmanship, and using the power of sport to create stories made for sharing.”
To celebrate the launch, TravisMathew and Guinness recently visited the historic Askernish Golf Club – one of the last remaining authentic Old Tom Morris courses – on Scotland’s South Uist island in the Outer Hebrides. The visit inspired an emotive short film, capturing the spirit of collaboration through Guinness’s signature storytelling, while showcasing the exclusive product. The film can be viewed on Travis Mathew Europe’s Instagram channel (@TravisMathew_EU).