Titleist is taking the next step in the launch of the next generation of its Pro V1 golf ball franchise with the release of prototype models to its tour staff on the PGA Tour at this week’s Shriners Hospitals for Children Open.
Following a two-year development process, the next generation of Titleist Pro V1 and Pro V1x balls will be put into competitive action for the first time on Thursday, when the first round gets under way at TPC Summerlin in Las Vegas.
Titleist’s staff will be on site to work with players as they test the new products and determine the model that best fits their game.
TPC Summerlin is also where Titleist’s original Pro V1 prototypes were first introduced to PGA Tour players in 2000, at what was then the Invensys Classic. Eventual winner Billy Andrade was one of 47 players who immediately put the ball in play that week, marking a ground-breaking shift in equipment usage at a single event that has yet to be surpassed.
Today, Titleist’s Pro V1 range boasts a 74% useage rate across all players on the major worldwide tours. The percentages are even higher at the game’s biggest amateur, college and junior events.
Details of the new balls on sale date at retail have yet to be announced.