Titleist is celebrating the 25th anniversary of the introduction of the Pro V1 with the launch of a new iteration of its best-selling golf ball which is engineered to deliver more speed off the tee, more control with the irons and more spin with the wedges.
The new Pro V1 features a new faster high gradient core, which produces more speed along with increased iron and wedge spin for more control. Its spherically tiled, 388 tetrahedral dimple design optimises distance and delivers a penetrating and consistent flight.
The Pro V1x features a new faster high gradient dual-core, which delivers more speed and increases spin on approach shots for more control. Pro V1x’s spherically tiled 348 tetrahedral dimple design is optimised for high flight with even more consistency.
Both models are equipped with a speed amplifying high-flex casing layer which contributes to low long game spin. Pro V1 and Pro V1x’s soft cast urethane elastomer cover is designed to provide enhanced greenside spin.
The key to the performance gains achieved with the newest generation of Pro V1 and Pro V1x was found in the chemistry of the high gradient core. Through a complete core reformulation, Titleist engineers were able to steepen the so-called ‘spin slope’, effectively maintaining low spin off the tee while increasing spin with the scoring clubs. Combine that with a measurable gain in ball speed, and the result is a product that is demonstratively better than its predecessor.
Comparing the performance characteristics of the two models, Titleist says that the Pro V1 offers the greatest combination of speed, spin and feel in the game, with mid-flight trajectory, low long game spin, maximum short game spin and soft feel. Compared to Pro V1, Pro V1x will fly higher, spin more on full swing shots and have a firmer feel.
Frederick Waddell, Titleist’s Director of Golf Ball Product Management, said: “The golf ball has to do everything. It’s never just about maximising one area – golfers need performance on every single shot. Each of our golf ball models is optimised for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realised a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”
Jeremy Stone, Titleist’s Senior Vice President, Golf Ball Marketing & Sales, said: “What’s really inspiring is the fact that one idea opens the door for the next. The new Pro V1 and Pro V1x build on innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”
Played on the PGA Tour since last October, and in the bags of numerous tournament winners since then, the new Pro V1 and Pro V1x models will be at retail from January 25, priced at £52 per dozen.
For more details, visit www.titleist.com.