Golf club GMs are used to challenges but in a post lockdown, furloughed-world, they face yet another tricky dilemma – how to take advantage of the recent bounce in demand for golf without ramping their payroll costs back up? To make sales, they need staff, but with many on furlough, they risk losing valuable income at a time when they need it most.
Help is at hand, however, in the form of a technology, EnquiryBot, which bridges the gap between potential customers and a stretched golf operation.
EnquiryBot is an engaging, automated website chatbot and sales tool and customer relationship management (CRM) system all rolled into one and it’s generating some incredible results for over 50 UK golf clubs. With over 12-years in the golf business himself, EnquiryBot CEO, Elliot Hamilton, certainly knows the industry.
“Since lockdown has lifted, golf is finally enjoying a resurgence in interest. Unfortunately though, many clubs are struggling to convert that demand into sales because of a poor visitor website experience or a lack of sales resources on the ground.”
He continues, “Understandably clubs don’t want to ramp costs back up, but they’re effectively letting money walk out the door. And it’s not just memberships they lose out on. It’s weddings, events, golf days and other lucrative sales opportunities.”
It’s a proposition which is proving attractive to managers. Essendon Country Club has been using EnquiryBot since April and Jo Newell, their Wedding and Events Manager has been impressed.
“We’ve booked over £20k of golf memberships, with around £40k still to come through the pipeline. There have been over 120 enquiries for things like visitor tee bookings. As far as weddings and events are concerned, we went live around 18th May and we’ve had over 40 wedding and events enquiries worth around £400k.”
Technology and golf have for a long time been awkward bedfellows. After recent events, golf clubs are starting to look at technology differently. Instead of the digital world being a scary, unfathomable ‘cost’, they are starting to see how it might just enable them to start doing more, with less.
Hamilton concludes, “We developed EnquiryBot specifically to help small businesses, like golf clubs, achieve their goals, deliver remarkable experiences and not waste their time. And we’re keen to help, which is why we offer a performance guarantee that takes away all financial risk.”
In these uncertain times, technology tools, like EnquiryBot, look like they may be more necessary and valuable than ever. Perhaps, after all, this new, post-Covid19 dilemma may deliver some significant opportunities, as well as challenges.
EnquiryBot whose value proposition is ‘More enquires, more insight, more sales’ are offering GBN readers a risk-free trial. To find out more click this link: https://www.enquirybot.com/golf-clubs/
