Global Edition

TaylorMade launches new SIM Utilities

1.34pm 14th August 2020 - New Products

Link to GolfEnvironment.org

TaylorMade Golf has added to its SIM range of clubs with two new utility irons – the SIM DHY and the SIM UDI.

Designed to fill the gap between the longest playable iron and shortest fairway wood, the two clubs offer contrasting head shapes which produce unique performance and ball flight characteristics.

SIM DHY offers a larger overall footprint with a thicker topline, wider sole and a shallower profile that delivers hybrid-like forgiveness. The larger head shape is designed to deliver confidence-inspiring visual cues while still maintaining a sleek and elegant aesthetic.

SIM UDI has a more traditional players’ iron profile, with a thinner topline and slimmer sole for enhanced workability and shot-making. The face view reveals classic score lines that reflect its long-iron heritage.

Drawing inspiration from the V Steel construction of SIM Max Rescue, both UDI and DHY feature a rounded camber from heel to toe that improves turf interaction, particularly on uneven lies. This a key component to the versatility of each club, making them playable off the tee, from the fairway, in the rough and even from the bunker.

Both models boast a hollow body construction with a forged C300 steel face, which is the same material used in SIM Max fairway woods and Rescue. This ultra-strong steel helps produce incredible ball speeds while also delivering a forged feel to each product. Additional similarities include proven technologies such as SpeedFoam that allows engineers to push the limits of ball speed while maintaining impressive feel and the Thru-Slot Speed Pocket for improved performance on shots struck low on the face.

Designed for versatility and forgiveness, SIM DHY features a hollow body construction that allows for a low and deep CG placement for easy launch with a mid-high trajectory.

Enhancing the low CG characteristics is a newly developed SpeedFoam material that is 35% less dense than the standard urethane foam injection used in other TaylorMade products. The lighter material allowed company engineers to position CG lower within the clubhead to promote a higher launch and trajectory while promoting a soft, solid feel. Adding to the low-CG properties is a port on the sole of the club where the SpeedFoam is injected. The port is filled with a heavy TPS screw that drives CG even lower.

The SIM UDI has a slightly higher CG to promote a lower launch and more penetrating ball flight – making it a powerful option for the player who demands control and versatility in the long game. Aggressive score lines, along with the C300 face and SpeedFoam, give this product the feel a completely forged iron while maintaining the performance of a hollow body construction.

The UDI (£229) is equipped with the graphite Mitsubishi Diamana Thump shaft (X 100g, S 90g) as well as the Lamkin Crossline 360 grip. Available in lofts of 18° and 20° in both RH and LH.

The DHY (£229) is fitted with a graphite Mitsubishi Diamana Limited shaft (S 75g, R 65g, A 55g) as well as the Lamkin Crossline 360 grip. Lofts options are 17°, 19°, 22° and 25° in both RH and LH.

Both SIM UDI and DIM DHY will be available for pre-order on August 14 and at retail beginning September 4.

Link to GolfEnvironment.org

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