Global Edition

Tagmarshal Introduces New Analytics Hub

11.18am 18th November 2020 - New Products

Tagmarshal, a global leader in golf course intelligence software, has introduced the New Analytics Hub, a game changer in on-course optimization.

The New Analytics Hub is an innovative set of Business Intelligence tools based on learnings and data insights gathered from 15 million rounds of golf that have been tracked and improved, the product of years of research, and most importantly, feedback from Tagmarshal’s valued course partners including many of the world’s premier golf clubs.

Seventy-four per cent of golfers state pace and flow of play are key experience factors and positive ranger interactions and open tees rank as the top experience enhancers (USGA Research, 2019). Steadily rising labour costs and player expectations mean that operational efficiency and using data to benchmark and manage performance are key business focuses, as is generating additional revenue. It was in response to these needs that Tagmarshal developed the New Analytics Hub, giving operators the optimization technology tools to drive performance.

“This technology gives golf operators the tools to continuously optimize and improve performance where they are able to set goals, track, manage and optimize their on-course operations, traffic and player flow for optimal efficiency and player experiences. Large teams running a championship course or small teams at the local golf course, now each has the tools to manage smarter and be accountable for achieving performance. This ensures player experiences are optimal, operations run efficiently, and additional revenue opportunities are realized – all of which enable long-term success,” said Bodo Sieber, Tagmarshal CEO.

The New Analytics Hub offers course operators and owners a full range of easy to use tools to set goals for the season, months and days. They now have key metrics to track progress, manage, optimise and report on performance with ease. Monitoring course traffic, flow of play and set-up related metrics, the system tracks and compares playing group performance, measures time on a specific hole, fairway or green as well as wait times on the tee box  – an industry first -among other vital data and information. In essence, it puts the control in the manager’s hands.

“Tagmarshal has always focused on continuous improvement and innovation, and in line with that, the New Analytics Hub will be rolled out to existing Premium Optimizer customers at no additional cost and as a special trial for Tagmarshal Track customers,” Sieber noted.

To allow its partners to get fully acquainted with the New Analytics Hub, Tagmarshal will be offering all partners a live Demo session with Tagmarshal’s Product Experts. The Demo lasts approximately 15-20 minutes and each course will have the opportunity to use the Demo to plan for their season ahead or to look back at their previous season.

“Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labour expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the program,” said Mike O’Reilly, PGA Golf Professional, Whistling Straits.

The New Analytics Hub is truly a game changer when it comes to on-course optimization, helping courses to save costs, optimize revenue, and deliver exceptional player experiences.

For more information regarding the New Analytics Hub, visit or email

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