Srixon Sports Europe has announced the launch of the new AD333 golf balls, which promises to take all-around performance to new heights through more distance, feel, and greenside control.
A cornerstone of the AD333 performance is Srixon’s signature FastLayer Core. Its unique construction gradually transitions from a soft centre to firmer edge, producing longer, straighter shots with low-lofted clubs while maintaining a softer, more responsive feel on irons and wedges.
Adding even more control, Srixon’s Spin Skin coating delivers a highly elastic, durable layer that digs deeper into the club grooves to generate maximum friction. This advanced coating produces sharper spin and superior stopping power around the greens, allowing approach shots to check, stop, and hold with consistency.
The AD333’s 338 Speed Dimple pattern optimise lift and reduce drag, producing a penetrating ball flight that maintains speed and stability in all conditions.
Joe Miller, Srixon’s European Product Manager, said: “If there were a competition for golf balls, the new AD333 would be a clear contender for the top spot. It delivers exceptional all-round performance and outstanding technical capability, all while offering excellent value for money. In the two-piece category, the real difference between first and second place is approach spin – and the AD333 excels. Its Spin Skin coating provides the kind of stopping power that other contenders simply can’t match.”
The new AD333 continues to advance Srixon’s goal of reducing waste by using a new eco-friendly paper and eliminating silver foil from its already plastic-free packaging.
Available in Pure White and Tour Yellow, the all-new AD33 ball – which is the 12th generation of the model that was first launched in 2004 – is offered in Pure White and Tour Yellow and is priced at £28/€33 per dozen. It will be at retail in the UK and Europe from January 23.