Embellished with the image of a traditional Irish pint of stout, the ball headlines a full product range that also includes ‘Craic’ ball markers, a divot repair tool, a cap, towel and umbrellas. Each item can be bought individually or as part of ‘The Craic Pack’, priced at £75 on Seed’s online store.
‘Craic’ is an Irish slang term for a fun, lively time spent in good company – the essence of Seed’s golfing philosophy. The brand was founded in Ireland, and the country remains Seed’s home as it expands to all corners of the globe.
Known as ‘The Pro One’, the SD-01 is Seed’s first and best-selling ball, launching alongside the company in 2017. Now in its third iteration, the SD-01 is a three-piece Tour construction ball with an ultra-thin urethane cover and can fly up to 306 yards.
Dean Klatt, founder and CEO of Seed Golf, said: “We wanted the Craic range to be a celebration of not only St. Patrick’s Day but Ireland itself – the place that will always be Seed’s home even as we expand operations to more countries than ever before.
“As well as the SD-01, which is our flagship ball for a good reason, we’ve given nearly all of our non-ball products the Craic treatment – so even if all your Craic balls eventually end up in a lake somewhere you can have something from the range in your golf bag for a long time.”
All of Seed’s balls can be purchased in individual boxes or via an online subscription-based service.
At the start of 2025, Seed announced a major ramp-up of global operations, including new distribution channels in the United States and Australia.
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