Rife Putters has had an excellent start to 2012 with the successful launch of the new Tropical Series. Always at the forefront of putter innovation and technology Rife is now adding belly and long versions to its stable of putters.
Not content with just offering a range of belly and long putters, Rife has set itself apart from other brands by offering a custom fit tool for retailers. With golfers coming in all shapes and sizes, this extendable putter can be used in store or on the putting green to find the perfect length of belly or long putter for the customer. With Rife’s custom fit, retailers can not only offer the customer a range of styles from traditional blade to large mallet, they can also offer the right size putter for the customers game and an individual service that will increase the chance of a sale.
On tour, the use of belly and long putters is not a new concept, but it is the adoption by some of the leading professionals which has caused quite a stir and lengthy discussions amongst golfers over the past year. Following Keegan Bradley’s Major success with a belly putter, the sale of these and long putters trebled in 2011.
Ian Waddicar, Managing Director of Golf Tech Golf Trading, reiterates the difference personal fitting can make for a retailer: “Golfers understand the benefit of playing with clubs that have been fitted specifically to them – the putter is no different. The putter is the most used club in the bag but is rarely fitted or fitted correctly. This new custom fitting tool combined with Rife’s LieAline™ Fitting System for setting the correct lie angle gives each customer a comprehensive putter purchasing experience. It is this personal touch that helps to convert initial interest into a confirmed sale.”
Rife are embracing this new putter trend and say that, like them or loathe them, the belly and long putters look set to stay. The belly range features theBarbados, Deep Blue & Two Bar Hybrid Mallet putters with SRP £179 and the long range includes the Two Bar Hybrid Mallet putter, SRP £199. As you would expect from Rife – all models feature the RollGroove face technology for a quick, true roll.
Rife Putters now offers retailers a full and extensive range of products which coupled together with the custom fitting features and patented technology give a unique selling point and set Rife apart from all other putter manufacturers.
Rife Putters www.rifeputters.co.uk
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